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Materials & Certifications
We prioritise documented and certified materials wherever possible.
In selected products, we use FSC®-certified wood, supporting responsible forest management and traceability within the supply chain. FSC certification ensures that wood originates from responsibly managed forests and controlled sources.
We continuously evaluate material choices and packaging solutions with attention to durability, functionality and long-term use. Decisions regarding materials are made within the regulatory frameworks applicable to the markets in which we operate.
Product Safety & Compliance
All products developed for children are tested and CE marked in accordance with applicable EU legislation.
Our toys comply with the European Toy Safety Directive (2009/48/EC) and relevant harmonised standards. This ensures that products placed on the EU market meet legal requirements concerning mechanical and physical properties, chemical restrictions and construction safety.
Safety and regulatory compliance are integrated into our product development, sourcing and quality control processes.
Design & Product Longevity
Our product development is guided by clarity, functionality and long-term relevance.
We prioritise durable constructions and considered formats designed to withstand repeated play. Drawing from Scandinavian design traditions, we focus on simplicity, proportion and usability rather than short-term trends.
Longevity in design and construction supports consistency across our assortment and reflects our long-term approach to product development.
Logistics & Storage
Our products are stored in Maersk’s low-emission warehouse facility in Taulov, Denmark.
The facility is built according to the European BREEAM Excellent standard and is designed to operate with reduced greenhouse gas emissions during its operational phase. The warehouse forms part of a strategically located logistics hub with access to port, motorway and rail infrastructure.
Storage and distribution are integral parts of our value chain, and we work with established logistics partners whose infrastructure supports long-term operational efficiency.
Continuous Responsibility
Responsibility is not a fixed statement, but an ongoing process.As regulations evolve and new solutions become available, we continuously review our materials, documentation and operational choices. Our approach is shaped by long-term partnerships and a commitment to transparency within the areas where we operate.
For further insight into how our products are developed and how we work with learning through play, please visit our News & Updates section.