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In January 2026, Barbo Toys went live with the first products featuring Bamse, marking the return of this well-known Nordic character to the assortment.
Bamse is a long-standing figure in children’s culture, recognised not only as the world’s strongest bear, but also as a character rooted in values such as kindness, curiosity and togetherness. With this return, Bamse becomes part of the Barbo Toys licence portfolio in a way that reflects a calm and considered approach to play and learning.
First products: wooden egg shakers
The first products in the renewed Bamse assortment are wooden egg shakers. This was chosen as a deliberately simple starting point, where material, form and function are allowed to lead the introduction.
The egg shakers are designed around basic sensory experiences such as sound, movement and grip. As a product category, they support an understated reintroduction of the character, where the product itself remains central and uncluttered by excessive visual or narrative elements.
A universe developed over time
The return of Bamse to Barbo Toys is planned as a gradual development rather than a single, comprehensive launch. The assortment will be expanded over time, with additional products and categories added step by step.
This approach allows the universe to be built with consistency and coherence, while maintaining respect for Bamse’s heritage and recognisable identity. Several additional Bamse products are already in development and will be introduced as the universe continues to take shape.
The wooden egg shakers represent the first step. Further additions will follow in due course.
