Moomin Softline – A New Baby Collection in Organic Cotton

Barbo Toys introduces Moomin Softline, a new collection of baby products developed in 100% organic cotton. The collection marks an expansion of the existing Moomin assortment into soft goods designed for infants and early childhood.

Moomin Softline translates the calm and timeless visual identity of the Moomin universe into everyday baby essentials where material choice and functionality are central.

Materials and everyday functionality

The collection includes muslin cloths, muslin swaddles, bandana bibs and pacifier clips. Each product is developed with a focus on breathability, softness and durability to support daily routines from birth.

Textiles are produced in organic cotton and designed with understated colours and subtle illustrations inspired by the world created by Tove Jansson. Small tactile details, such as soft fabric ears and natural wooden elements, add dimension while maintaining a calm Scandinavian expression.

A natural extension of the Moomin universe

The Moomin universe has long been associated with warmth, reflection and emotional depth. By introducing Softline, Barbo Toys extends this identity into a new product category where comfort and sensory experience play an essential role.

Moomin Softline complements the broader Moomin portfolio and introduces a new direction within the licensed assortment, reinforcing the long-term relevance of the universe across age groups.

Products in the Moomin Softline Collection

The Moomin Softline collection currently includes:

• Moomin - Bandana Bibs 2-Pack - Pink
  Soft and absorbent bandana bibs in organic cotton with adjustable snap closure for a secure and comfortable fit.
  

• Moomin - Bandana Bibs 2-Pack - Blue
  Gentle on delicate skin and designed for everyday use during meals, teething and daily routines.
  

• Moomin - Pacifier Clip - Pink
  A practical pacifier clip with wooden fastener and organic cotton strap, keeping pacifiers within easy reach.
  

• Moomin - Pacifier Clip - Blue
  Lightweight and secure design, combining functionality with a subtle Moomin detail.
  

• Moomin - Muslin Blanket - Pink
  A versatile muslin swaddle in soft organic cotton, suitable as swaddle, nursing cover or comfort cloth.
  

• Moomin - Muslin Blanket - Blue
  Breathable and gentle material designed to support everyday baby moments from birth.
  

• Moomin - Muslin Cloth - 2-pack - Pink
  Lightweight muslin cloths with soft fabric ears and practical hanging strap for daily baby care.
  

• Moomin - Muslin Cloth - 2-pack - Blue:
  Made from 100% organic cotton and ideal for feeding, cuddling and gentle clean-ups.