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Participation in Bogforum
In November, Barbo Toys took part in Bogforum with the Moomin universe. Bogforum is a key meeting point for storytelling, culture and publishing, making it a relevant setting for engaging with story-driven universes as part of children’s everyday experiences.
Being present at Bogforum allowed Barbo Toys to take part in conversations around stories as cultural touchpoints and long-lasting universes.
Moomin in a literary context
The Moomin universe originates from literature and illustration and has maintained a strong cultural position across generations. At Bogforum, Moomin was presented in its original narrative context, highlighting the roots of the universe and its enduring relevance.
This setting provided a natural framework for reflecting on how literary universes continue to live across formats and generations.
Why events like Bogforum matter
For Barbo Toys, participating in events such as Bogforum is part of staying connected to the cultural origins of the universes we work with. These events offer an opportunity to engage with storytelling at its source and to meet audiences in contexts where stories, rather than products, are at the centre.
Bogforum represents a space where narratives are explored, shared and carried forward – a perspective that aligns closely with Barbo Toys’ work with long-lasting, story-driven universes.
